Its because of the venture capital money. I will test anything. Its not like a low-engagement medium. See omnystudio.com/listener for privacy information. The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! How do you do it? I dont have this concern in podcasting. You can feel however you want about it, but we all did it. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The medium. Do you look at your distribution endpoints and say, That one is the most lucrative one, and this is a less lucrative one that we should focus on? Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. Anderson .Paak agrees to do the podcast. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. Big Money Players and iHeartPodcasts. The second reason is parallel pathing. iHeartMedia came along and offered us two or three things specifically. The last thing Id say is more of a human thing. I feel like I already know how it went. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. Youre still getting the full ad load. A company thats like, A lot of action is in business affairs, is a company that has figured out a bunch of stuff. The Ron Burgundy Podcast. Maybe one day you will, but not today. Yes, we do that all the time. We need certain things to calm down and other things to end. A friend told it to me a year or two ago. Weve arrived. On this distribution I make this. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. I think some of that is because a lot of the folks who are in power at marketing companies were also in power 10 years ago when the last major downturn happened, and certainly two, three, or four years ago when COVID-19 hit. We have an app of our own. Dynamic ad insertion and geo-targeting made lots of stuff possible. We ran a third-party research study two years ago with WARC. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. By the way, if you love digital audio, and we all do. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Thats actually a podcast we make together thats actually awesome. I know. You got it. We all did it. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! 2023 Big Money Players and iHeartPodcasts. We tell stories through human conversation, more than anything else. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. I think its the single thing I am most proud of at the iHeart Podcast Network. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Its redemption codes and URL codes. I think marketers in this moment are actually not turning down in advertising as much as youd expect. "The iconic anchorman's podcast will be a scripted audio drama set in Ron Burgundy's world (which is sometimes in a glass case of emotion), and resurface the delightful personality that has . How have you arranged iHeart Digital? How do you make sure they sustain? Just simplicity. I also think theres a new thrust in influencer marketing. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. Bob Pittman can buy Stuff Media and say, You know what? Every single question is about org charts. You start to reverse-engineer all the content you make because that works best on such-and-such platform. Make more shows, make more great content, and level up the stuff that youre doing.. A third of all the media we consume is just audio. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. Its always collaborative with their approval. What is your framework for making decisions? Thats good. You became the CEO of a formal division thats responsible for podcasts. Hot Pod Summit is where we bring that community of creators, trendsetters, and decision-makers together to explore the latest developments in podcasting, audiobooks, and more. But if you listen to this room over the course of the day, weve probably said podcasting is in its infancy 100 times on this stage and in the breakout rooms. Yes. You have sat out a bunch of stuff, you have sat out subscription, but I just want to sit with distribution for one more second. I look at the companies that have the targeting capabilities. A bonus episode that somehow escaped the vault. With podcasts, youre talking about promo codes at the ends of the ads, right? You launched a lot of new stuff. Then if they want to, we launch their podcast with iHeart Podcast Network. If there are principles that I try to remember once a week or so, its probably those three. I think theres a creative freedom to it that allures a lot of people, but it doesnt have the mass reach of broadcast radio yet. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Last year when we were all in this room, we could not stop talking about Spotify. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. If you can never get enough true crime Congratulations, youve found your people. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. Its a massive amount of the stuff we take in and that we call the media. Well tag all of our spots on air with, Listen wherever you get podcasts. Well say our own app, but then well say other apps too. And everything in between. Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. If you were to just run the audio on YouTube, and say theres a YouTube audience here, its probably a very different return based on how that ad model works. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. Ive just really struggled to understand why you would do that. UK News Published: Mar 1, 2023. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. I want to wrap up with the Decoder question. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. It is possible to that extent, but its hard to convert to a new platform. I didnt think I would have or need a robust business affairs department two years ago. Are you open to video? By the way, 75 percent of that third is broadcast radio. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. This "momentous moment" will mark the return of the legendary anchorman himself, Ron Burgundy, who has been delighting fans all over the world since the hit movie Anchorman was released in 2004. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. We may not have liked it, but there usually was a problem getting fixed. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. No. The math works out with subscription, but Im not sure how it works out with advertising. We taped this episode live at Hot Pod Summit. Glass-walled conference rooms where they just come up with funnier promo codes? Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. We started a company with Will Ferrell called Big Money Players. Five Stars. This has made direct response brands lives a little harder, because now theres a lot of competition for their best-kept secret in marketing for like five or 10 years. Is that how it goes when you talk to these folks? The NFL is very similar. It sounds like you have things figured out, that you have confidence in your business. We realized that maybe our greatest asset was the people who worked there. The standard Facebook line is, Okay, youre going to find your customer. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. Our business affairs team is busy and accounts for a lot of our growth. Its a deep belief in the C-suite across iHeart that podcasting merits a place at the table. Itd be like being able to walk away with your channel. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. Conal and iHeart Digital earned that success by doing some unconventional things. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. God DAMN that Ron Burgundy podcast sounds awful. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. Join us for a heavy dose of research with a dash of comedy thrown in for flavor. Standing back and watching how her and the Shondaland audio team work, it seems they want to use this medium to do two things so far. We have this mantra at the company that Any seller can sell anything any day of the week wherever they live and work, and that has rung pretty true. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. In Chicago, I sat in front of OMD. Were also co-producing a slate of whole new stuff. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. You own the radio stations and you program them. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. Its back to the org chart a little bit with this. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its why we widely distribute. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I just keep hearing the trailers and it sounds godawful. The only reason we have that number is because of broadcast radio marketing. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. It thrives when it is a widely distributed medium. Thats my only fear with video. Theres no ulterior motive or different goal. We were especially interested in it recently because we were launching a thing called iHeartLand, which was basically iHeartMedia as a Roblox map and an island in Fortnite. Copyright 2023 Apple Inc. All rights reserved. No, for real. We take this for granted as creators, as publishers, and as networks. In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. The Ron Burgundy Podcast is back! Podcast star Joe Rogan mocked Donald for attempting to brand Florida Gov. There was a YouTube announcement earlier today. Walk us through what that actually means. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! And the other is really edgy, innovative audio drama. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. Were a very good partner with creators. Facebooks interest has grown and waned and grown a bit on podcasts. Its called Hot Pod, written by our very own Ariel Shapiro. Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. This one was definitely very real. Do you offer rev shares to your creators? So of course I asked Conal about that and lots more. You brought up SEO. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its good content. I hate to answer it so vaguely. via Podcasts. A little bit. That was my next question there. Theyre just insecure. Reviews. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! People were shouting questions at me as I walked through the halls. Think about that for a second. In podcasting, it is fundamentally different. Do you worry that you dont have the same control? Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. I just get a little bit defensive or protective about the other 3,000 shows. Why is that? Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. Why did you want to sell to iHeart? All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. Everything will get better, faster, and easier if you parallel-path projects. Carolina Barlow: Co-Host, Writer, and Producer. He has a certain energy and vision about him, where hes able to run large companies as if they were startups. We basically built an academy where once a year we grab eight or 10 people. Thats what it sounds like. I feel like its still a thriving business. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. I think its high attentiveness at scale with partners that weve been able to maintain so far. Yeah. Like I told you, we all have the same problems. But I still own and control the pipe. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? My point in answering this way is that he uses this company, to some extent, to find new comedic talent that is the long tail youre talking about. You always do if youre running a startup. But that has been their promise for years, and it might still be their promise. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. We're the Film Fanatics. I know that sounds crazy. The counterexample there is obviously Joe Rogan at Spotify. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. Are you doing that? Ill end on this. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors Josh and Chuck have you covered. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. Its that whole waterfall versus agile thing. Is there any way to actually innovate? Thats a meeting I want to go to. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. Hi, Ron Burgundy fans! The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return.